2016 China Xiamen Mid-Autumn Mooncake Gambling Tourist Carnival is hosted by Fujian Provincial Tourism Bureau and Xiamen Municipal People's Government, supported by Xiamen Municipal Bureau of Tourism and Xiamen Municipal Bureau of Commerce, co-organized by District Governments of Xiamen, Xiamen Airlines Co., Ltd., Xiamen Tourism Association, Zhangzhou Municipal Bureau of Tourism, Quanzhou Municipal Bureau of Tourism and Longyan Municipal Bureau of Tourism. It is undertaken by Xiamen Tourism Group and executed by Xiamen Tourism Group International Travel Service Co., Ltd. and Xiamen Asian-pacific Tourist Development Centre. The mid-autumn mooncake gambling tourist carnival of this year is to be unfolded in Xiamen from September 1 to the end of the month. With "Happy Mid-Autumn, Lucky Xiamen" as the theme, the culture of mid-autumn festival is combined with tourist elements. Centering on "mid-autumn mooncake gambling", five theme activities and series of supporting activities in six districts of Xiamen are to be carried out.
1. Opening Ceremony of 2016 China Xiamen Mid-Autumn Mooncake Gambling Tourist Carnival - Happy Night
Time: September 3 (August 3 in traditional Chinese calendar)
Venue: Jimei New City of Jimei District
Theme: Happy Mid-Autumn · Lucky Xiamen
Contents: A number of 350 people, including provincial, municipal and district leaders, organizers and sponsors, and representatives of consulates in Xiamen, tourism bureaus of sister cities, airline companies, municipal tourism association, self-driving travel association, leisure tourism association, tourism and photography association and members of tourism-related associations as well as domestic and overseas news media, gather together to enjoy folk custom performance "Happy Night · Beautiful Xiamen", kick-off ceremony of a series of activities, world top one mooncake gambling and other events.
2. Special Sale of 2016 China Xiamen Mid-Autumn Mooncake Gambling Tourist Carnival
Time: September 3 - September 24, 2016
Online platform: HUANTOUR.COM
Offline platform: shops of the whole city, major scenic areas and hotels of districts, and outlets of Xiamen Tourism Group International Travel Service Co., Ltd.
Contents: 1) a special area for “Happy Xiamen Island" mid-autumn mooncake gambling tourist sale is started on OTA website to sell tourist products such as mid-autumn discount tickets of scenic areas, hotel set meals and tourist destination set tickets. Meanwhile, mid-autumn mooncake gambling credits redemption and off-price tourist products seckilling are held on line; 2) in six districts of Xiamen, i.e. Siming, Huli, Jimei, Haicang, Tong'an and Xiang'an, tourist companies are designated to set up mooncake gambling sites. Mooncake gambling is presented in every corner of the city, to foster a pleasant atmosphere with consistent promotion.
3. Hundred Tourist Businessmen Investigation of 2016 China Xiamen Mid-Autumn Mooncake Gambling Tourist Carnival
Time: September 23 - September 26
Contents: a hundred of domestic and overseas tourist businessmen from key customer source places are invited to investigate the sightseeing lines in Xiamen, participate in closing ceremony of 2016 China Xiamen Mid-Autumn Mooncake Gambling Tourist Carnival and experience the brand-new resources, products and business format of Xiamen and its neighboring areas.
4. Street Party of 2016 China Xiamen Mid-Autumn Mooncake Gambling Tourist Carnival
Time: during Mid-Autumn Festival
Venue: Siming District
Contents: special formations are organized for Xiamen mooncake gambling tourism, such as mooncake gambling culture formation, formations of six Xiamen industries ("food, accommodation, transportation, travelling, shopping and entertainment"), Xiamen mascot formations and foreigner carnival formations. A string of events are held, including formation parade in fixed place and time, mooncake gambling in fixed site, gift distribution and other related events.
5. Closing Ceremony of 2016 China Xiamen Mid-Autumn Mooncake Gambling Tourist Carnival - Lucky Night
Time: September 24 (August 24 in traditional Chinese calendar)
Venue: Jimei New City of Jimei District
Contents: A number of some 350 people, including champions of online mooncake gambling and Xiamen mooncake gambling, and representatives of various events, tourist businessmen around the world, and news media at home and abroad, come together to take part in "Lucky Night · Beautiful Xiamen" performance gala, global mooncake gambling competition and other events.
|A Series of Supporting Activities in Each District||Information|
tour in and comment on tourist destinations of Siming District, "Fascinating Autumn and Amusing Olympics" in Xiamen Olympic Museum, "Big Yellow Duck Mid-Autumn Tourist Carnival", 2016 mid-autumn mooncake gambling month around Yundang Lake, etc.;
"Happy Mid-Autumn and Glamorous Stone" tour in Huihe Stone Cultural Park, "Happy Shopping" mid-autumn mooncake gambling shopping festival, etc.;
2016 China (Jimei) AEMI World Balloon Art Festival and other related events;
the 2016 First Guest House Design Summit and other related events;
mooncake gambling by Tong'an Hotel, Tong'an Shengzhixiang Hot Spring Resort and Tong'an Cultural Tourism Company, etc.;
the 2016 Second Xiang'an Gourmet Festival, "Harvest Season" town market in Dadeng and other related events.
* Organizing Committee office of 2016 Mid-autumn Carnival in Xiamen, China.
Tel.: 0592-5319159 Fax: 0592-5319157
Official website of Xiamen Tourism Bureau: www.visitxm.com; www.xmtravel.gov.cn
Microblog: @厦门市旅游局; WeChat:厦门市旅游局visitxm;
|Xiamen Tourism Bureau Sina Microblog||Xiamen Tourism Bureau WeChat public platform||Xiamen Tourism App Programme|